How Clayton County Small Businesses Can Prepare for the 2026 FIFA World Cup in Atlanta
- 21 hours ago
- 3 min read
The 2026 FIFA World Cup is coming to Atlanta, and the opportunity for local businesses across Clayton County is significant. With eight matches scheduled at Mercedes-Benz Stadium, including a semifinal, Metro Atlanta is expected to welcome hundreds of thousands of domestic and international visitors between June and July 2026.
While the matches take place downtown, the economic ripple effect will extend far beyond the stadium. Visitors will be staying in nearby communities, dining locally, shopping, using transportation services, and exploring what makes Clayton County unique. Now is the time for small business owners to prepare.
At The Best of Clayton County, we enjoy sharing information that helps local businesses position themselves for growth and visibility during moments like this.
Why the 2026 World Cup Matters for Clayton County
Major global events change buying behavior. Visitors look for places to eat, shop, relax, and experience local culture. Clayton County’s proximity to Hartsfield-Jackson Atlanta International Airport, major interstates, hotels, and attractions puts our community in a strong position to benefit.
Businesses that plan ahead will be better equipped to handle increased demand, attract new customers, and convert short-term visitors into long-term supporters.
1. Get Operationally Ready Early
Preparing now helps avoid last-minute challenges in 2026.
Action steps for business owners
Review staffing needs and begin planning for extended hours or increased foot traffic
Assess inventory levels and supply chains to handle higher volume
Upgrade point-of-sale systems to ensure fast, reliable transactions
Review customer flow and parking access
Small improvements made early can significantly improve the customer experience during peak periods.
2. Strengthen Your Online Presence
Visitors will rely heavily on search engines and mobile devices to decide where to go.
Focus on
Updating your Google Business Profile with accurate hours, photos, and services
Refreshing your website with clear location information and contact details
Posting consistent updates on social media platforms
Encouraging customer reviews now, not just during the event
Search visibility in 2026 will depend on the groundwork you lay today.
3. Create World Cup Season Offers Without Trademark Risk
While FIFA trademarks are protected, businesses can still create themed experiences that celebrate the season.
Ideas
Soccer-friendly menus or bundled meal options
Watch party specials during match days
Extended hours on game days
Visitor-friendly packages or discounts
Keep the messaging focused on welcoming visitors to Clayton County rather than using official logos or protected phrases.
4. Prepare Your Physical Space
First impressions matter, especially when welcoming guests from around the world.
Consider
Fresh exterior signage and window displays
Clean, well-lit entrances
Comfortable seating or waiting areas
ADA accessibility where applicable
Local, state, and regional programs may offer grants or assistance for small business improvements tied to major events. Staying informed can open doors to funding opportunities.
5. Train Your Team for Visitor Experience
Customer service plays a major role in repeat visits and online reviews.
Helpful steps
Train staff on hospitality basics for visitors unfamiliar with the area
Prepare simple directions or transit tips
Consider multilingual signage or menus if appropriate
Reinforce consistency in service during busy periods
A positive experience can turn a one-time visitor into a long-term advocate for your business.
6. Plan for Transportation and Mobility
Match days will impact traffic and transit patterns throughout Metro Atlanta.
Prepare by
Sharing MARTA and parking options on your website or social pages
Adjusting delivery and service schedules when needed
Communicating clearly with customers about the best times to visit
Being proactive helps reduce confusion and keeps operations running smoothly.
7. Think Beyond 2026
The World Cup is a catalyst, not a one-time moment.
Businesses that use this period to refine operations, strengthen branding, and improve customer engagement often see benefits long after the final match. The goal is not just increased revenue during the tournament, but sustainable growth afterward.
Supporting Local Business Through The Best of Clayton County
At The Best of Clayton County, we enjoy highlighting businesses, events, and opportunities that strengthen our local economy. As the 2026 FIFA World Cup approaches, we will continue to share updates, resources, and spotlights that help Clayton County businesses stay informed and visible.
If you are a local business owner and would like to share updates, promotions, or photos as you prepare for 2026, you can submit them through the Best of Clayton County Community Gallery at
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